Prepares posts in English, Hebrew and Russian from a product's knowledge base, checks them and publishes after human approval.
Project story
The problem. Running several products in three languages across several networks by hand is slow, and haste breeds mistakes: a post promises a feature that does not exist yet, or goes out twice. We needed posts built only from checked facts, with nothing published without a person.
What we built. We built an engine that writes posts from each product's knowledge base, checks them in three layers, renders cards and clips in the brand's style, Hebrew right to left included, and schedules them. It publishes to Telegram, Instagram, Facebook, LinkedIn and TikTok.
Running it. With Reach we run social media for our own products and for clients, in three languages. It runs on SLAtech's own server. We watch for errors, keep the network connections alive and hold the budget: every paid AI call reserves its cost first, and a single Stop button halts publishing and AI calls.