How to Choose the Right AI Platform: AWS Bedrock, Google Vertex AI, Azure OpenAI — An Expert Comparison for Business

In 2025, every cloud giant offers a “ready-to-use” platform for running LLMs in enterprise environments. But choosing a cloud isn’t a technical decision — it’s a strategic one. A wrong move today leads to vendor lock-in, rising TCO, and compliance risks tomorrow.

I’m an independent architect — not tied to AWS, Google, or Microsoft. Below is a candid comparison based on real deployments in fintech, healthcare, and the public sector.

🔍 Key Selection Criteria: Beyond Marketing Hype

Most comparisons focus on models. But what truly matters for business:

  • Security & regulatory compliance (GDPR, HIPAA, Israel’s Privacy Protection Law, Russia’s FZ-152);
  • Data control — do your inputs stay within your perimeter or leak into third-party processes?
  • Architectural flexibility — can you swap models, add custom ones, or integrate with MS SQL and internal APIs?
  • Hidden costs — not just per-token pricing, but engineering overhead, monitoring, and maintenance.

⚖️ Platform Comparison by Key Parameters (2025)

☁️ AWS Bedrock

  • Models: Anthropic, Meta (Llama), Cohere, Amazon Titan — broad choice, no single-vendor lock-in.
  • Data: Never leaves your AWS account. Full control via VPC and IAM policies.
  • Compliance: Strong HIPAA/GDPR support. Flexible enough for Israel and Russia with proper configuration.
  • Integration: Seamless with RDS, S3, Lambda. Works well in hybrid environments.
  • Pricing: Pay only for usage. No idle charges or resource reservations.

🟣 Google Vertex AI

  • Models: PaLM 2, Gemma, Mistral, partial Llama access — but some models are gated.
  • Data: Processed within Google Cloud, but may be used for analytics by default — privacy requires manual hardening.
  • Compliance: Excellent for GDPR, weaker for HIPAA. Challenging for Israeli and Russian regulatory frameworks.
  • Integration: Optimal inside Google’s ecosystem. Integrating with MS SQL or legacy systems requires extra layers.
  • Pricing: High total cost: training, deployment, experiments, and monitoring are billed separately.

🔵 Azure OpenAI

  • Models: Only OpenAI’s GPT-4 Turbo, GPT-4o, etc. No access to Llama, Mistral, or other open-weight models.
  • Data: ⚠️ By default, inputs may be used to improve OpenAI’s models (U.S.-based). Opt-out is possible but not obvious.
  • Compliance: Certified for GDPR/HIPAA, but remains under U.S. jurisdiction and OpenAI’s policy control.
  • Integration: Perfect for full Microsoft-stack shops (Azure AD, Azure SQL). Outside that ecosystem — compromises abound.
  • Pricing: Highest per-token cost. Enterprise agreements often require reserved capacity (“pay for idle”).

💡 What Vendors Don’t Tell You

  • Azure OpenAI is an API — not a platform. You can’t fine-tune GPT-4, can’t switch models, and are fully dependent on OpenAI’s decisions in San Francisco.
  • Vertex AI looks powerful in demos, but true data isolation demands deep expertise in IAM, VPC, and DLP. Many teams accidentally violate privacy policies.
  • AWS Bedrock offers the most flexibility — but requires mature cloud practices. If your infrastructure is fragmented, rollout takes time.

✅ How to Choose — Step by Step

  1. Map where your data lives. If you’re all-in on Azure, Azure OpenAI may make sense. For hybrid setups, Bedrock is safer.
  2. Review regulatory requirements. In Israel, Russia, or healthcare — avoid platforms that route data outside your jurisdiction.
  3. Assess your team’s maturity. Bedrock and Vertex need DevOps. Azure OpenAI is easier to start with but harder to scale securely.
  4. Calculate 2-year TCO. Include engineering hours, monitoring, training, and downtime risk — not just tokens.

📬 Why I Recommend a Hybrid Approach

In most engagements, I advise avoiding single-platform dependency. For example:

  • Use Bedrock for sensitive document processing (full data control);
  • Leverage Vertex AI for multimodal tasks (PDFs, image analysis);
  • Avoid Azure OpenAI if you need sovereignty from U.S.-based AI providers.

This approach takes slightly more effort upfront — but delivers long-term flexibility, compliance, and resilience.

📬 How I Can Help

I’m Emil Slavin, an independent IT architect with 20+ years of experience in enterprise systems. I help CTOs and CIOs:

  • Conduct vendor-neutral AI platform audits;
  • Design hybrid, multilingual (English/Hebrew/Russian) AI architectures;
  • Integrate AI with your MS SQL, WebForms, and legacy systems — without lock-in.

Don’t buy a cloud based on hype. Choose architecture based on strategy.

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